We’re pro-feeling good today, tonight, and tomorrow
At Breaking Booze, we’re rewriting India’s drinking culture with clarity, creativity, and conscious intention. Born from the simple belief that real fun isn’t what’s in your glass, but how you feel when you raise it, we create zero-proof beverages crafted for people who love the ritual of drinking but not the after-effects.
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We’re not anti-alcohol.
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We’re pro-choice.
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Our Beginning
Because good energy should never come with a compromise.
Breaking Booze was born from a familiar dilemma:
Should I drink and lose presence, or stay clear and feel left out? The music, the laughter, the late-night stories we loved it all. What we didn’t love was the crash that followed. Everywhere, drinking meant alcohol. But the truth was clearer than the beverage options: fun was never about the buzz it was about the moment.
So we set out to craft a drink that could deliver everything except the things we wanted to avoid. A drink with complexity, depth, and intention. A drink that lets you enjoy the night, and the morning after.
It didn’t exist. So we created it.
Where wellness meets nightlife.
Breaking Booze blends Indian adaptogens, global botanicals, and mindful craftsmanship to bring together the best of two worlds ancient calm and modern celebration.
Every flavour is designed to taste exceptional, look beautiful, and make you feel uplifted without the sugar, alcohol, or guilt.